Information & opinions on marketing issues
A museum changes into a disco club! In the previous post I shared how much I enjoyed a special event at the Natural History Museum called: ‘After-School Club for Grown-ups & Silent Disco at the Natural History Museum’. While I was busy…
Although Pokémon GO has been launched in only a few countries, the aspiration for it is boiling up across the world. Will Pokémon GO be able to fundamentally influence on the tourism industry and restructure how to execute tourism marketing? (Pokémon GO Website) Pokémon…
On 14th January 2016, VisitBritain launched globally a new multi-platform campaign for this year: GREAT Britain – ‘Home of Amazing Moments’. It bases on the characteristics of social media – sharing, cool posts going viral, and hashtags. As the name of the campaign explains, it…
People love travelling, even when we just came back from a holiday, we may end up dreaming which countries and cities (and/or countrysides) we would like to visit as soon as an opportunity comes up. Meanwhile in the business world, almost everything can…
H&M lured a lot of shoppers all around the world thanks to the collaboration with Balmain recently. In front of the H&M store in Myeongdong, Seoul, South Korea, people wanting to buy the H&M x Balmain items had camped from a week…
