Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even meet the bear greeting us at physical locations around London. From 4th November to 30th December, visitors to London can see more than 50 Paddington statues along the Paddington Trail. Every statue has different designs signed by worldwide celebrities, designers and artists including Benedict Cumberbatch, Emma Watson, David Beckham, Boris Johnson, Stephen Fry. This event is a result of partnerships among Studio Canal, which is a movie distribution company for Paddington, VisitBritain and the National Society for the Prevention of Cruelty to Children (NSPCC). It is in the part of Great Britain Campaign* which the UK Government has executed to promote various sectors in the UK. The Paddington Trail is specifically to improve Tourism…