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Tourism

The Pokémon GO Craze Opens up Opportunities in the Tourism Industry

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pokemon go, pokemon,포켓몬, 포켓몬고

Although Pokémon GO has been launched in only a few countries, the aspiration for it is boiling up across the world. Will Pokémon GO be able to fundamentally influence on the tourism industry and restructure how to execute tourism marketing? (Pokémon GO Website) Pokémon GO is a smartphone game enabled by the location-based service (LBS), where smartphone users become ‘Pokémon trainers’. They seek out Pokémons shown on the app, catch them throwing PokeBalls, and train them at gyms. Unlike computer games, since Pokémon GO requires users to actually explore the areas in their neighbourhood (or travel further!), some say  Pokémon GO has achieved what Fitbit has not managed completely (i.e. encouraging those who do not exercise and/or like to be home to go out for walks and running). https://www.youtube.com/watch?v=SWtDeeXtMZM (Pokémon GO Trailer) The augmented reality technology (AR), a technology that can overlap and present virtual features on the reality which Pokémon GO is based on, is not something that is never heard of; it…

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Tourism

Oh My GREAT Britain for 2016

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On 14th January 2016, VisitBritain launched globally a new multi-platform campaign for this year: GREAT Britain – ‘Home of Amazing Moments’. It bases on the characteristics of social media – sharing, cool posts going viral, and hashtags. As the name of the campaign explains, it is designed to encourage visitors to the UK to post and share their unique experiences in photos and videos on their social media, with a hashtag ‘#OMGB’, meaning ‘Oh My GREAT Britain’. The rationale behind it comes from a survey that a lot of people on holiday use social media and an effort to incorporate a variety of social platforms for VisitBritain’s marketing. The campaign also contains a purpose to increase the awareness of the natural landscape of the UK, since it is said to be less likely thought of, compared to culture and historic heritage (see the first link below on Relevant Articles for full information). As of 9th February 7 p.m., there are 4,862 tweets for…

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Case Study

Slicing Clouds to Take Over Free Business Seats When Flying with Air France

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Air France has recently launched new cabins in Asia; it is engaging and rather creative how the company has managed to draw public attention to its new feature, using its own mobile app service. The mobile game application, called ‘Cloud Slicer’ which is available both in iOS and Android Market, was developed and launched by Air France. This is a simple and easy game to learn and play quickly, asking users to slice as many clouds as possible – but not the moon – in order that they can have high scores and ranks from competitions with other users. It allows passengers at airports to kill time while they wait for boarding, and it is a fun creation by an airline company for its customers as part of the service. [youtube=http://youtu.be/RA1qRlUynGg] Air France has taken one more step from this general intention, the creation of fun engagement, by a promotional event being embedded with its existing app service. From 19th January to…

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Tourism

Say “Hello!” to 50+ Paddington bears around London

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Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even meet the bear greeting us at physical locations around London. From 4th November to 30th December, visitors to London can see more than 50 Paddington statues along the Paddington Trail. Every statue has different designs signed by worldwide celebrities, designers and artists including Benedict Cumberbatch, Emma Watson, David Beckham, Boris Johnson, Stephen Fry. This event is a result of partnerships among Studio Canal, which is a movie distribution company for Paddington, VisitBritain and the National Society for the Prevention of Cruelty to Children (NSPCC). It is in the part of Great Britain Campaign* which the UK Government has executed to promote various sectors in the UK. The Paddington Trail is specifically to improve Tourism…

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Case Study

Instagram Foodies Are Welcomed for Restaurants to Go Viral

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[youtube=http://youtu.be/TKNA5GnO7Xs] [Comodo NYC’s Instagram Menu] In late 2012, a new restaurant was opened in Soho, NYC, the US and they came up with a trendy digital marketing strategy, which effectively used the characteristics of hashtags and SNS users who like sharing their experiences. The restaurant introduced a hashtag on the menu – called #ComodoMenu – which Instagram users, especially those known as ‘foodies’, could use for their ‘foodstagramming’. Everyone who typed the hashtag could see the tagged photos and share theirs with other users. [http://instagram-menu-comodo.com/] As a start-up business, marketing could have been one of the trickiest things to do efficiently and effectively, but Comodo NYC amazingly fulfilled the two challenging issues on marketing, with almost the zero cost. This was a good example of viral marketing. The restaurant simply opened a platform for customers to play in, and visitors were happy to join this easy and fun digital playground. Thanks to helps from #foodies…

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Case Study

Can the ‘Happiness Blanket’ Tell Enough about How Satisfied Customers Are with British Airways?

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http://www.youtube.com/watch?v=9oF0-28MOoU (British Airways – Happiness Blanket) This summer British Airways (BA) conducted a new way to measure their customers’ experiences during the flight, adopting a creative technology. They distributed the so-called ‘Happiness Blanket’ to passengers with matching head gear, which sensed electrical changes in the passengers’ neurons depending on various situations: when the flight was taking off and landing in, and when the passengers were sleeping, eating meals, and watching BA’s entertainment programmes. When the passengers felt nervous the hairbands noticed it and sent signals to the blankets, which then changed the colour of the blankets into red. In opposite situations, when the customers were relaxed and happy the colour turned into purple-ish blue. Although it is a novel idea to evaluate customers’ experiences, it seems it is, yet, rather early to officially adopt the technology. The fact that customers have to wear the band around their heads all the time can…

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