Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even…
Last night, the last episode of Downton Abbey Season 5 was on ITV, and so were the bombarding Christmas adverts between the programme. Although I did not count how many adverts I saw last evening that were specifically for the Christmas season, it will not…
[youtube=] [Comodo NYC’s Instagram Menu] In late 2012, a new restaurant was opened in Soho, NYC, the US and they came up with a trendy digital marketing strategy, which effectively used the characteristics of hashtags and SNS users who like sharing their experiences. The restaurant…
(British Airways – Happiness Blanket) This summer British Airways (BA) conducted a new way to measure their customers’ experiences during the flight, adopting a creative technology. They distributed the so-called ‘Happiness Blanket’ to passengers with matching head gear, which sensed electrical changes in the passengers’ neurons depending…
