Last night, the last episode of Downton Abbey Season 5 was on ITV, and so were the bombarding Christmas adverts between the programme. Although I did not count how many adverts I saw last evening that were specifically for the…
[youtube=] [Comodo NYC’s Instagram Menu] In late 2012, a new restaurant was opened in Soho, NYC, the US and they came up with a trendy digital marketing strategy, which effectively used the characteristics of hashtags and SNS users who like…
(British Airways – Happiness Blanket) This summer British Airways (BA) conducted a new way to measure their customers’ experiences during the flight, adopting a creative technology. They distributed the so-called ‘Happiness Blanket’ to passengers with matching head gear, which sensed electrical…
