[youtube=http://youtu.be/TKNA5GnO7Xs] [Comodo NYC’s Instagram Menu] In late 2012, a new restaurant was opened in Soho, NYC, the US and they came up with a trendy digital marketing strategy, which effectively used the characteristics of hashtags and SNS users who like sharing their experiences. The restaurant introduced a hashtag on the menu – called #ComodoMenu – which Instagram users, especially those known as ‘foodies’, could use for their ‘foodstagramming’. Everyone who typed the hashtag could see the tagged photos and share theirs with other users. [http://instagram-menu-comodo.com/] As a start-up business, marketing could have been one of the trickiest things to do efficiently and effectively, but Comodo NYC amazingly fulfilled the two challenging issues on marketing, with almost the zero cost. This was a good example of viral marketing. The restaurant simply opened a platform for customers to play in, and visitors were happy to join this easy and fun digital playground. Thanks to helps from #foodies…