Digital Archives - Sehee in the World

The Pokémon GO Craze Opens up Opportunities in the Tourism Industry

Sehee — Sat, 16 Jul 2016 19:42:32 +0000

Although Pokémon GO has been launched in only a few countries, the aspiration for it is boiling up across the world. Will Pokémon GO be able to fundamentally influence on the tourism industry and restructure how to execute tourism marketing? (Pokémon GO Website) Pokémon GO is a smartphone game enabled by the location-based service (LBS), where smartphone users become ‘Pokémon [...]

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Oh My GREAT Britain for 2016

Sehee — Tue, 09 Feb 2016 19:23:31 +0000

On 14th January 2016, VisitBritain launched globally a new multi-platform campaign for this year: GREAT Britain – ‘Home of Amazing Moments’. It bases on the characteristics of social media – sharing, cool posts going viral, and hashtags. As the name of the campaign explains, it is designed to encourage visitors to the UK to post and share their unique experiences in photos and [...]

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Slicing Clouds to Take Over Free Business Seats When Flying with Air France

Sehee — Tue, 20 Jan 2015 23:48:20 +0000

Air France has recently launched new cabins in Asia; it is engaging and rather creative how the company has managed to draw public attention to its new feature, using its own mobile app service. The mobile game application, called ‘Cloud Slicer’ which is available both in iOS and Android Market, was developed and launched by Air France. This is a [...]

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Say “Hello!” to 50+ Paddington bears around London

Sehee — Sat, 15 Nov 2014 18:00:54 +0000

Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even meet the bear greeting us at physical locations around London. From [...]

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Instagram Foodies Are Welcomed for Restaurants to Go Viral

Sehee — Sun, 09 Nov 2014 16:12:26 +0000

[youtube=http://youtu.be/TKNA5GnO7Xs] [Comodo NYC’s Instagram Menu] In late 2012, a new restaurant was opened in Soho, NYC, the US and they came up with a trendy digital marketing strategy, which effectively used the characteristics of hashtags and SNS users who like sharing their experiences. The restaurant introduced a hashtag on the menu – called #ComodoMenu – [...]

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Can the ‘Happiness Blanket’ Tell Enough about How Satisfied Customers Are with British Airways?

Sehee — Fri, 07 Nov 2014 09:23:06 +0000

(British Airways – Happiness Blanket) This summer British Airways (BA) conducted a new way to measure their customers’ experiences during the flight, adopting a creative technology. They distributed the so-called ‘Happiness Blanket’ to passengers with matching head gear, which sensed electrical changes in the passengers’ neurons depending on various situations: when the flight was taking off and [...]

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