Case Study Archives - Sehee in the World https://www.seheeintheworld.com/category/marketing/case-study/ my travel & wildlife diary Thu, 23 Jul 2020 18:57:32 +0000 en-GB hourly 1 https://www.seheeintheworld.com/wp-content/uploads/2023/04/cropped-site-icon_transparent-square-512px-32x32.png Case Study Archives - Sehee in the World https://www.seheeintheworld.com/category/marketing/case-study/ 32 32 How to Attract Adult Visitors to Museums https://www.seheeintheworld.com/how-to-attract-adult-visitors-to-museums/ https://www.seheeintheworld.com/how-to-attract-adult-visitors-to-museums/#respond Thu, 25 Aug 2016 07:30:36 +0000 https://seheeintheworld.wordpress.com/?p=861 A museum changes into a disco club!  In the previous post I shared how much I enjoyed a special event at the Natural History Museum called: ‘After-School Club for Grown-ups & Silent Disco at the Natural History Museum’. While I was busy dancing hard, the marketer bit of me managed to squeeze into my mind. Because my [...]

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]]> https://www.seheeintheworld.com/how-to-attract-adult-visitors-to-museums/feed/ 0 The Pokémon GO Craze Opens up Opportunities in the Tourism Industry https://www.seheeintheworld.com/the-pokemon-go-craze-opens-up-opportunities-in-the-tourism-industry/ https://www.seheeintheworld.com/the-pokemon-go-craze-opens-up-opportunities-in-the-tourism-industry/#respond Sat, 16 Jul 2016 19:42:32 +0000 https://seheeintheworld.wordpress.com/?p=852 Although Pokémon GO has been launched in only a few countries, the aspiration for it is boiling up across the world. Will Pokémon GO be able to fundamentally influence on the tourism industry and restructure how to execute tourism marketing? (Pokémon GO Website) Pokémon GO is a smartphone game enabled by the location-based service (LBS), where smartphone users become ‘Pokémon [...]

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]]> https://www.seheeintheworld.com/the-pokemon-go-craze-opens-up-opportunities-in-the-tourism-industry/feed/ 0 Collaboration with Brands and Kidults Culture in South Korea https://www.seheeintheworld.com/collaboration-with-brands-and-kidults-culture-in-south-korea/ https://www.seheeintheworld.com/collaboration-with-brands-and-kidults-culture-in-south-korea/#respond Fri, 13 Nov 2015 10:00:00 +0000 https://seheeintheworld.wordpress.com/?p=93 H&M lured a lot of shoppers all around the world thanks to the collaboration with Balmain recently. In front of the H&M store in Myeongdong, Seoul, South Korea, people wanting to buy the H&M x Balmain items had camped from a week before of the event. It was said that about 400 people in line were divided into [...]

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]]> https://www.seheeintheworld.com/collaboration-with-brands-and-kidults-culture-in-south-korea/feed/ 0 Slicing Clouds to Take Over Free Business Seats When Flying with Air France https://www.seheeintheworld.com/slicing-clouds-to-take-over-free-business-seats-when-flying-with-air-france/ https://www.seheeintheworld.com/slicing-clouds-to-take-over-free-business-seats-when-flying-with-air-france/#respond Tue, 20 Jan 2015 23:48:20 +0000 https://seheeintheworld.wordpress.com/?p=61 Air France has recently launched new cabins in Asia; it is engaging and rather creative how the company has managed to draw public attention to its new feature, using its own mobile app service. The mobile game application, called ‘Cloud Slicer’ which is available both in iOS and Android Market, was developed and launched by Air France. This is a [...]

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]]> https://www.seheeintheworld.com/slicing-clouds-to-take-over-free-business-seats-when-flying-with-air-france/feed/ 0 Say “Hello!” to 50+ Paddington bears around London https://www.seheeintheworld.com/say-hello-to-50-paddington-bears-around-london/ https://www.seheeintheworld.com/say-hello-to-50-paddington-bears-around-london/#respond Sat, 15 Nov 2014 18:00:54 +0000 http://seheeintheworld.wordpress.com/?p=34 Since Paddington the bear came into the world in October 1958 through the book named ‘A Bear Called Paddington’, it has stayed close to us in various forms: souvenirs, TV commercials and programmes, and movies. Now, during the last two months of this year we can even meet the bear greeting us at physical locations around London. From [...]

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]]> https://www.seheeintheworld.com/say-hello-to-50-paddington-bears-around-london/feed/ 0 TV Adverts Say Christmas is Coming https://www.seheeintheworld.com/adverts-on-tv-say-christmas-is-coming/ https://www.seheeintheworld.com/adverts-on-tv-say-christmas-is-coming/#respond Mon, 10 Nov 2014 23:03:00 +0000 http://seheeintheworld.wordpress.com/?p=28 Last night, the last episode of Downton Abbey Season 5 was on ITV, and so were the bombarding Christmas adverts between the programme. Although I did not count how many adverts I saw last evening that were specifically for the Christmas season, it will not be surprising even if I randomly pick the number of [...]

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